The year 2017 marks a time of major multilingual and multicultural musical collaborations. With Luis Fonsi’s remix of “Despacito,” featuring Daddy Yankee and Justin Bieber, climbing to the top of Billboard’s Hot 100 chart for 16 weeks, and J Balvin and Willy William’s remix for “Mi Gente,” featuring Beyoncé, making it to the No. 3 spot, the western music market is opening up to music in Spanish. But these aren’t the only collaborations bridging different cultures and genres. In the era of globalization, K-pop, short for Korean pop music, is an international phenomenon, and the genre is beginning to meld its addictive melodies with urban Latin pop. Evidence: K-pop boy band Super Junior’s recent collaboration with Leslie Grace.
Debuting in 2005, the fellas of Super Junior are the kings of Hallyu — the Korean wave. At their height, 15 men donned the Super Junior title, but, due to departures, mandatory military service and other issues, only Siwon, Donghae, Eunhyuk, Shindong, Yesung, Heechul and Leeteuk are currently active. As a group, the men have led a revolution in the industry, spurring forward electro-pop and R&B-influenced dance tracks.
And among K-pop, they also have one of the strongest fan bases in Latin America. The group has long captivated these audiences with hits like “Sorry Sorry,” “Mr. Simple” and “Mamacita,” and Super Junior has made sure to visit their Latin American E.L.F — what they call their fans — on three separate tours since 2013, holding arena shows in Mexico, Argentina, Chile and Peru. It must be noted that the group has yet to hold a single solo show in the U.S.
For many years, Super Junior and SM Entertainment, their label, had seen the excitement from their supporters in Latin America and wanted to show their gratitude by releasing a song partly sung in Spanish. In March, the group dropped “Lo Siento,” a tune about finding romance on the dance floor, featuring Dominican-American singer Leslie Grace and the Latino production duo Play-N-Skillz as part of the extended version of their eighth album, Replay.
“The song with Super Junior and Play-N-Skillz came out of nowhere. None of us really knew each other,” Leslie Grace, who was recommended to the K-pop group by the Argentine-Venezuelan sibling duo Play-N-Skillz, told FIERCE. “The beauty of it was [having the opportunity of] discovering something that’s been happening hugely in its own right in a different side of the world, and discovering it for the first time and saying, ‘Man, I wanna be a part of that. I don’t know anything about it up until this point, but I really want to be a part of that.’”
While it’s commonplace for K-pop groups to release records in Japanese or Mandarin in order to cater to Asian music markets, or English one-offs for international fans, no act had ventured into singing in Spanish or acknowledged their Latin American fans with a song quite like Super Junior.
“Lo Siento” is a true K-pop and urban Latin-pop mashup. It plays up the typical Spanish guitar and blends a familiar Latin flair with the energy and the mix of pop, dance and hip-hop that K-pop is known for. The music video, shot in South Korea, even features the “Díganle” singer dancing along with the guys of Super Junior.
The trilingual track debuted at No. 13 on Billboard’s Latin digital sales chart, the first K-pop entry ever. A bit over two weeks after the music video dropped, “Lo Siento” surpassed 20 million views, which was three times more than what their last Korean single, “Black Suit,” accumulated.
While “Lo Siento” isn’t the first time K-pop artists have teamed up with Latin ones nor used Latin genres in their music, it is the first instance that we can actually call a real collaboration. In 2016, for instance, Ricky Martin released a version of his hit “Vente Pa’ Ca” featuring Wendy from K-pop girl group Red Velvet, though she sang in English, and Mexican boy band CD9 released “Get Dumb” with Korean girl group Crayon Pop. In both cases, the artists simply exchanged vocals, put them together and released the song with little fanfare. With “Lo Siento,” however, not only did Leslie fly to Korea to be in the music video, but Super Junior invited her and Play-N-Skillz on their Latin American tour last month.
Stopping in Buenos Aires, Lima, Santiago and Mexico City, Leslie, Play-N-Skillz and Super Junior played before a total of 55,000 fans. The stars blew up the stage with “Lo Siento,” but both Play-N-Skillz and Leslie also had the chance to perform their own sets during the show.
“It never stops being a surprise, with my most recent released single ‘Duro y Suave,’ for [the crowd] to sing it back to me,” the 23-year-old singer, who came to fame after the release of her bachata remake of The Ronettes’ “Be My Baby” in 2013, told us. “I know it’s Super Junior’s crowd. I know that their fans are so accepting and loving, and I knew that they would be attentive during the show, but you don’t expect everyone to connect, especially a crowd that’s so different, to your music when you’re the special guest.”
— Leslie Grace (@lesliegrace) April 28, 2018
Leslie is currently finishing her new album, which she says will drop by the end of the year. She’s also very excited about potentially finishing another leg of the tour with Super Junior. “They’re trying to see if we can do some more shows in Latin America, in Central America, go to the countries we didn’t get to go to in South America, like Colombia [and] Brazil,” she said.
Just like with “Despacito” and “Mi Gente,” “Lo Siento” is bringing together different cultures, languages and even fandoms from various parts of the world that don’t get to interact as much through music in a compact, smooth earworm.
lesliegrace: Where to begin about this experience… #SuperShow7 came at such a perfect time for me. It was such a blessing to share this experience with you boys @playnskillz @superjuniorpersonally and artistically. 4 countries in a week and IMMEASURABLE AMOUNTS OF LOVE all the way through. #ELF […] To know that the music we make has the power to touch your lives in the way we were able to see it first hand in these shows, that is why we do this, that is purpose, that is PRICELESS. This tour reminded me that… thank you to everyone who made it what it was – simply put, a blessing.🙏🏽
“For us to come together just fully based off of mutual artistic respect, and for something like this to happen, and now everybody really enjoying it despite the cultural differences, that to me was the biggest takeaway and the biggest blessing to now be a part of Super Junior’s story and them a huge part of mine,” Leslie said.
Super Junior’s MV for “Lo Siento” reached 1 million likes on YouTube!
The MV for Super Junior’s latest title track from their 8th repackaged album ’REPLAY’ recently surpassed 1 million likes on YouTube. This is Super Junior’s first MV to make the achievement. And it’s especially more impressive considering how the MV hit over 1 million likes in just a month.
[INFO] Super Junior’s Lo Siento played on Indonesia Radio! ©
Top 5 Kpop group Album sold on Hanteo realtime (2018-05-14) – 10:40 KST:
#1 SUPERJUNIOR “REPLAY”
#2 VIXX “EAU DE VIXX”
#3 TWICE “Page Two”
#4 NCT “NCT 2018 EMPATHY”
#5 WANNAONE “I Promise You”
Super Junior tour gathered till now 159,253 fans from 12 shows in 9 countries. The ticket sales bring $30,340,048! The group easily bring $2.5 million per show.
There are 2 shows left, and more to be announced in the future! ©
One of the biggest collaborations to attract attention in the last few weeks is Super Junior and Leslie Grace’s “Lo Siento.” Nobody ever thought that K-pop and Latin music could merge so perfectly, until now.
As for the story behind the song? Super Junior had the idea of doing a Latin single in Spanish with an urban style. They wanted to be the first K-pop group to break the cultural barrier, and they started working with Play-N-Skillz, who eventually presented the song to Leslie Grace.
“Super Junior already had the song written in Korean and English with the Spanish title,” Leslie Grace tells Billboard. “They went to Play-N-Skillz asking who could be the perfect female match for the song, and they call me using Facetime. I said, ‘Yes, let’s do it’!”
To Grace, this collaboration brought a new twist to her career, both musically and personally, since she’s reaching a market that was never on her horizon. Below, she details the collaboration and how it feels to be the first Latin artist to collaborate with a K-pop group on such a massive level.
How was the process of recording “Lo Siento” with someone that speaks a different language than yours?
When I heard the song, we started working on the Spanish translation. It was kind of a long process back and forward and trying to find the perfect balance between Korean, English, and Spanish and we had a trilingual person to help us.
What’s the coolest part about this collaboration?
The coolest part is that I had the blessing and the honor of being part of the process. This had not been done before and I’m glad to take part. We have the power to break cultures.
You also had the opportunity to go on tour with Super Junior. How was that experience?
It’s insane. To go places like Argentina and Peru, I honestly didn’t expect the fans to receive me the way that they did receive me. Because it’s one thing be a guest on a Super Junior song and for everybody to know you because of that song. But to be accepted, especially with their fan base – the way that they accepted me was such a beautiful thing. Also, they were singing my song.
What was the most interesting thing that caught your attention about Super Junior?
In South Korea, after 21, men are obligated to serve their country, and Super Junior members go in and out and they take a break all the time. That’s insane, right?!